Is the Medium Really the Message?

"The Medium" Is the Message

It is our position (following Plaice and Kropf [4]) that mathematics and software engineering do not provide a very good basis for understanding communities. These formalisms are necessarily influenced by a mechanical, atomistic outlook which sees collections as arbitrary assemblages of self-sufficient individuals communicating point to point in a vacuum. I suggest instead that ideas of Marshal...

Antinuclear antibodies: the medium is the message.

Food packaging: the medium is the message.

In considering the marketing of food products to children, the role of packaging warrants closer attention. The use of packaging as a marketing vehicle is evidently increasing. Marketing analysts suggest two reasons for this. First, many food choices are made at the point of sale, so ‘the package becomes a critical factor in [the] consumer decision-making process, because it communicates to con...

The medium is not the message.

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When the Medium Is the Message